每到节假日，商场的美陈都成为了商家引流的关键。美陈设计公司可以通过巧妙的设计手段，让消费者能更好地感受节日氛围。不过美陈设计并非一蹴而就就能实现的，需要对场地、场景等进行充分把控，并结合品牌特色选择合适的配色方案等设计手法。

1、场地的选择

美陈要根据商场主题来定，但主题并不是唯一的，美陈设计还需要结合商场特点来设计。比如在儿童主题乐园，就需要考虑亲子区域在哪里，例如儿童乐园内的儿童主题乐园；儿童活动区域可以选择商场外立面区域，例如户外攀岩和儿童游戏区；而大型购物中心则需要根据自身特点进行设置，例如儿童主题乐园主要选择外立面场地，可以设置成玻璃墙墙等等。此外，儿童活动区域，就像游乐场一样，需要结合主题或者其他主题设置游玩设施、儿童游乐设施等，比如游乐场内的游乐设施应该设置成与游乐设施对应的设施，方便顾客游玩以及孩子们玩耍。例如商场就选择了一个开放式或者半开放式空间，让儿童在里面可以尽情玩乐并且还能学习到很多知识等内容。对于大型购物中心来说，建议多设计一些主题场景、多设置几个游乐设施以及多放一些活动道具等等。这样可以满足商场各个层面不同需求的商场在节日期间的经营及服务体验感。

2、场景元素营造

场景元素是美陈设计中很重要的一环，在节日主题中起着至关重要的作用。节日主题中，环境布置往往都是以简洁为主，在空间的布局上都是围绕着空间场景来展开。节日场景的布置不仅能让顾客沉浸在节日氛围中，还能提升消费者的心理感受。而美陈设计公司可以通过布置场景来营造节日气氛。例如营造音乐场景，将音乐元素融入美陈设计中。在节日庆典中，可以利用背景音乐将节日氛围烘托出来，同时让主题场景更具亲和力，进而提升客流与品牌影响力。

3、注重品牌特色

品牌特色是塑造品牌形象，满足消费者需求的重要因素。在商场中，一些消费者会因为品牌而更加注重品牌特色，从而形成消费习惯。例如，一些品牌会在商场中推出具有独特设计风格的文创产品。为了能够让消费者快速上手，他们会通过一些体验活动来获得。因此，在商场美陈设计中，可以适当融入创意设计元素，让消费者更加轻松上手地进行体验。在美陈中融入这些设计元素将有助于引导消费者对品牌及产品进行认知，促进品牌价值的传播与口碑相传，进而实现其销售。

4、结合商场环境设计节日主题

商场节日主题要结合商场的整体风格、环境设计，打造出有特色、有独特性的主题。商场是展示品牌形象的重要场所，因此，商场里的节日主题要与商场的整体风格相匹配。同时商场要对空间进行合理规划，以便于根据不同顾客使用频率安排主题。如国庆期间的鲜花市集，就适合放一些小浪漫或者高颜值的节日场景来吸引顾客，还可以摆放一些小礼物。商场有各种各样的卖场和店铺，为了提高销售额。可以通过增加节日活动区域来吸引消费者，在特定时间设置特定区域内活动可以获得一定收益。

5、搭配多种主题色系

根据节日主题的需求选择色系，搭配多种主题色系。比如圣诞色系，给节日增加一丝温暖，让节日气氛更加浓厚。白色系的圣诞氛围也很浓厚，适合搭配圣诞装饰。

During holidays, the beauty of the shopping mall becomes the key to attracting merchants. Meichen Design Company can use clever design techniques to enable consumers to better experience the festive atmosphere. However, Meichen design is not something that can be achieved overnight. It requires sufficient control over the venue, scene, etc., and the selection of appropriate color schemes and design techniques based on brand characteristics.

1. Selection of venue

Meichen needs to be determined based on the theme of the mall, but the theme is not unique. Meichen design also needs to be combined with the characteristics of the mall. For example, in a children's theme park, it is necessary to consider where the parent-child area is, such as the children's theme park within the children's park; Children's activity areas can choose the outer facade area of the shopping mall, such as outdoor climbing and children's play areas; Large shopping centers, on the other hand, need to be set up according to their own characteristics. For example, children's theme parks mainly choose external facade areas, which can be set up as glass walls, and so on. In addition, children's activity areas, like amusement parks, need to be equipped with play facilities and children's play facilities in combination with themes or other themes. For example, the play facilities in the amusement park should be set up to correspond to the play facilities, making it convenient for customers to play and children to play. For example, the shopping mall has chosen an open or semi open space where children can have fun and learn a lot of knowledge. For large shopping centers, it is recommended to design more themed scenes, set up more amusement facilities, and place more activity props, etc. This can meet the operational and service experience of shopping malls with different needs at various levels during the holiday period.

2. Creating Scene Elements

Scene elements are an important part of aesthetic design and play a crucial role in holiday themes. In festival themes, environmental decoration is often focused on simplicity, and the spatial layout revolves around spatial scenes. The arrangement of holiday scenes not only immerses customers in the festive atmosphere, but also enhances their psychological feelings. And Meichen Design Company can create a festive atmosphere by setting up scenes. For example, creating music scenes and incorporating music elements into aesthetic design. In holiday celebrations, background music can be used to enhance the festive atmosphere, while making the theme scenes more approachable, thereby enhancing customer flow and brand influence.

3. Emphasize brand characteristics

Brand characteristics are an important factor in shaping brand image and meeting consumer needs. In shopping malls, some consumers will pay more attention to brand characteristics due to the brand, thus forming consumption habits. For example, some brands may launch cultural and creative products with unique design styles in shopping malls. In order to enable consumers to quickly get started, they will obtain it through some experiential activities. Therefore, in the aesthetic design of shopping malls, creative design elements can be appropriately incorporated to make it easier for consumers to get started and experience. Integrating these design elements into Meichen will help guide consumers to recognize the brand and products, promote the dissemination of brand value and word-of-mouth, and ultimately achieve sales.

4. Design holiday themes in conjunction with the shopping mall environment

The theme of shopping mall festivals should be combined with the overall style and environmental design of the mall to create a unique and distinctive theme. A shopping mall is an important place to showcase brand image, therefore, the holiday theme in the mall should match the overall style of the mall. At the same time, the mall should plan the space reasonably to arrange themes according to different customer usage frequencies. During the National Day holiday, flower markets are suitable for placing small romantic or high aesthetic holiday scenes to attract customers, and small gifts can also be placed. There are various types of stores and stores in the mall, in order to increase sales. Attracting consumers can be achieved by increasing holiday activity areas, and setting up activities within specific areas at specific times can earn certain benefits.

5. Paired with multiple themed color schemes

Choose a color scheme according to the needs of the holiday theme, and pair it with multiple theme color schemes. For example, the Christmas color scheme adds a touch of warmth to the holiday and makes the festive atmosphere stronger. The white Christmas atmosphere is also very strong, suitable for pairing with Christmas decorations.